frequently asked questions

who are the untold events co crew?

The Untold Events Co was created in 2012 by husband and wife super team Vanessa & Joel Johnson. They live with their 2 cute kids and big brown dog in Somers, Victoria.  For the past decade they have created stunning events in beautiful locations which include Emu Plains Market in Balnarring, The Foreshore Festival in Hastings, Stringybark Cinema in Balnarring and Botanika Cinema in Frankston. In all their spare time (!) they also curate an interest store of curious goods in Main Street, Mornington called Albert & Daphne. If you're a local, pop in and say hi!

when do applications open?


Once you have filled in your application successfully you will receive an immediate confirmation on screen saying that your application has been sent. If you don't get this message please double check your image sizes (no bigger than 500KB) as this is often the cause of applications not being successfully submitted.

We will then endeavour to get back to you as soon as possible - nobody likes to be kept waiting but we always make sure we thoroughly research each and every application and this takes time! If you haven't heard from us within two weeks please feel free to contact to follow up.

what is the selection process?

It’s pretty simple – we look at the quality of your products, the appearance of your stall display and how unique you are.

Unfortunately, we can’t accept everyone’s application but that doesn’t mean we don’t like your products - it may just mean that we are currently full in the category you are applying in! Our aim is to provide a diverse market experience for everyone who wonders through Little Beauty.

what is the little beauty market all about?

Little Beauty Market In The Park, Frankston is an independent market curated by the crew at Untold Events Co (the creators of big sister Emu Plains Market in Balnarring).

Each market is created with a festival like atmosphere the Untold crew are famous for with plenty of amazing food, gourmet producers, workshops, fun for the kids, live music and of course...awesome stallholders like you!

when are the markets held?

We are a fully outdoor market and operate rain, hail or shine (hopefully shine!)* on the 4th Saturday of the month from October to April 9am to 2pm. We also have a very special twilight Christmas Market in conjunction with Frankston City Council's Festival Of Lights event in November each year (check website for dates and times)

*The market will not operate in dangerous weather conditions. More information on cancellations is available in our terms & conditions.  

where is it located?

Little Beauty Market is held around the picturesque lake at Beauty Park in the Frankston CBD, Melbourne. 

Opposite the Frankston Football Oval it's the perfect spot to explore the beautiful City Of Frankston by foot or by the many public transport options.

who should apply for a stall?

We support crafters, gourmet food producers, vintage collectors, fresh produce farmers and designers*

We do not accept stallholders who DO NOT hand-make/design their own products.

Each stallholder is hand-picked and specifically chosen for their creative style, uniqueness, ethos and fit within the untold events co family. 

*Designers who get their products made overseas must only produce items on a small scale and have a close working relationship with the villages/people that make their items (e.g no middle men/wholesalers etc). Please note – only limited sites are available for overseas produced items - our main aim is to support local where possible.

are there any site restrictions at beauty park?

Unfortunately, there are NO CARS ALLOWED onsite at Beauty Park. There is ample free street parking in High St and Young St that surrounds the market. If you arrive early you can usually grab a car space very close to your site! Please take this into consideration when you apply for your stall as this type of bump in doesn't suit everyone!

There is also NO PEGGING into the ground. Suitable marquee weights (20kg per leg) are mandatory.

is electricity available?

No power is available at Beauty Park. Silent generators are more than welcome.

will there be an ATM?

Yes, an ATM will be available. In this day and age it's also a great idea for you to have your own portable payment system (e.g square reader) available so that you never, ever miss a sale!

are dogs allowed onsite?

They sure are! Little Beauty is a pet-friendly market. Please ensure your pooches are kept on a lead during the market hours. Unfortunately, no dogs are allowed at the Frankston's Christmas Festival Of Lights Twilight Market.

how much does it cost?

All site fees include Public Liability Insurance (excludes hot food stallholders, entertainment and massage) 

Single site (3m x 3m) = $105
Hot Food/Coffee (3m x 3m) = $160

We also have SEASON PASS rates available at the beginning of every season for stallholders (save $15 per market when paying up front!). Please check our terms and conditions for more information.

No equipment is included in the site fee. Stallholders are responsible for their own set up to trade.

Thanks for your interest in an Untold Events Co market. If you think this all sounds hunky dory we look forward to receiving your application soon!